Its Nice To Know You Have An Impact

So I was sent an article for which Doba's founder Jeremy Hanks was interviewed. The article is focused on how Doba's restructuring over the last year or so is creating a stable company despite economic trouble. The bit that talks about me:

It took considerable resources to build the data warehouse and BI capability — around $100,000 including six months of a top engineer's time, Hanks says — but it's already starting to pay off.

"We go and we say, 'Greg, I need this and this and this' and he can get it out of the system for us," Hanks says.

Now his team can see, for instance, not just the average monthly retention rate, but the retention rate for customers who found the service through Google ads versus those who came through partners.

He can see whether an alternate sign-up process the company tests makes a difference, or whether customers attracted by search ads with particular keywords behave differently than those lured by other keywords.

That kind of real-world information really helps you marketing team understand what pays off — and to continue to invest in their most winning campaigns.

Makes a guy feel good to know the head honchos like what he does. Thanks Jer!